Retail Business Intelligence Solutions
The retail industry is highly competitive, with low entry barriers making it difficult to keep track of competitors and customers. To increase revenues and margins, you can either spend hours poring over catalogues and marketing materials or use an effective retail business intelligence system to track and predict customer activity.
Pain Points/The Opportunity
Estimating market sentiment across communication touchpoints is difficult without the right technical tools. Hence, Natural Language Processing (NLP) is becoming increasingly important in retail. By enabling the NLP algorithmic functionality, retailers can get a unique view of customer and market information. However, businesses find NLP difficult to decipher, besides applying it to their retail platform to obtain the necessary results.