Consumer Behaviour and Insights

Retail analytics helps enhance consumer experience

Studying consumer behaviour plays an important role in understanding the buying behaviour of consumers. Some retail businesses are still finding it difficult to bring back consumers to offline stores. Consumers on the other hand prefer simpler and more convenient options than stepping out of their comfort zones. Retailers must there fore know how to act according to the changing consumer preferences. They should know what and how to deliver what their customers expect, and hence have access to valuable data insights. This is where analytics comes into the picture. Retail businesses must understand how to handle disruptions in supply chain management and accordingly plan for more stream lined inventory and logistics. 

Reshape consumer behaviour for higher revenue
generation, with PredictiVu

To satisfy demanding customers, retailers will have to rely more on data management and analytics to serve them. A 360-degree customer view that stores all customer-related data in a single location with real time access and visualisation will improve transparency and enhance decision making.The emphasis will be on localised supply chains that are closer to the consumer to speed up deliveries.

With the emergence of AI, PredictiVu helps marketers observe the behavioural patterns of customers to predict future actions. Predictive analytics, provides insights into customer habits,  behaviour and choices, thus making it is easy to predict their next move.

  • Know what motivates consumer loyalty
  • Identify profitable new micro markets
  • Create in-depth buyer persona and customer profiles
  • Recognise the right time to make an offer
consumer

Case Studies

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Case Study 1

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Case Study 2

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s.

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Case Study 3

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s.

Retail Industry Recognition/Award

  • Award 1

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  • Award 2

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  • Award 2

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  • Award 2

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