Solutions for price optimisation and promotion management assist businesses in developing plans that support the cutting-edge capabilities required to succeed in the market today. The pricing and marketing tactics that a company uses have a significant impact on revenue.
PredictiVu uses algorithms and artificial intelligence(AI) to automate price and promotion-related operations. In the first step of our workflow, we gather qualitative and quantitative data to transform them into price insights based on consumer preferences, psychographics, and demographics.
After gathering data, we identify patterns in the features, benefits, price points, and value metrics that drive or detract from value. We use our findings to develop tiers and proper packages for clients’ products or services. In the last step, we price each tier in accordance with the value metric. Price and promotion optimisation helps companies:
- Boost short-term sales volume
- Generate more revenue and increase cash flow
- Enhance inventory turnover
- Maintain current customer loyalty
