Dynamic Marketing Optimizer

Transform raw marketing data into actionable insights with PredictiVu’s dynamic marketing optimizer (DMO)

The conventional methods used to track data are now obsolete. Organisations stuck in the old ways are unable to view accurate and real-time reporting based on that data. Delayed and incorrect data can lead to wrong marketing decisions impacting growth and scale opportunities and resulting in missed sales. Increasing competition and innovation along with evolving customer behaviour is compelling companies to have a business intelligence plan in place that is faster, flexible, reliable, consolidated, and gives a holistic view of the business environment. Also, redundant and irrelevant datasets prove to be a huge detriment for the teams working on them to extract meaningful insights. Precious resource time and energy is spent on correlating details.

To bridge this gap, PredictiVu’s latest offering is the Dynamic Marketing Optimizer, an AI-enabled dashboard integrated with India’s largest proprietary, weekly consumer purchase data, marketing intelligence and web insights, to help automate and boost marketing performance, sales and business growth.

Real time invoice data

Real time invoice data is gathered from proprietary POS solutions installed at various locations. The data captured is analysed for competitors and self across various categories. It helps marketers in obtaining the most up-to-date retail sales data.

Marketing spend data

Marketing spend data includes the expenses on promoting a brand on various media platforms. The collected information helps marketers to gain better clarity about marketing costs that the company incurs to sell, promote and market a brand.

Real time purchase feedback

Digital sentiment tracking

Digital Sentiment Tracking captures information on how people feel about the product online. The information is collected from various platforms and analysed further to improve customer experience. The collected data is used by marketers to formulate marketing strategies for the future.

Passive data collection

Passive data collection tracks the behaviour of smartphone users. It includes location, physical movements, online behaviour and the browsing history of users. The location specific data can be used to fill in the gap, identify products that are needed and products that are obsolete.

Online dashboard

PredictiVu’s DMO helps companies extract fresh insights that are accurate and focused. Share polished executive-ready summaries, being able to play around data with dynamic controls and best-in-class DIY tools to enhance the way you view data are some of the other advantages.

Our success metrics

Unique consumer purchase datapoints every month

Retail touchpoints through our POS solution

Web & Social Media activities post noise removal

Media monitored to track ad spends by brands

Why PredictiVu

Fastest Retail Sales Data

Live Market Updates

Optimize Marketing Mix & Spend

Eyes on Competition & Market Trends

Integrate Internal Data With Dashboard

Improve Decision Making Accuracy

Understand Consumer & Retailer Needs

Increase Sales

Efficient Supply Chain Planning