Use marketing analytics to promote
Drive effective marketing activities using marketing analytics
Improved analytical techniques and tools have significantly increased the decision- making capacity of company leaders in recent years. However, despite the fact that advanced analytics can boost growth and marketing return on investment (MROI), businesses appear to be nearly immobilised by the options available. MROI is an important statistic, but it’s not always simple for businesses to track the ROI of each individual marketing activity, especially in the absence of two-way information exchange. Moreover, without automated processes, businesses find it challenging to measure marketing initiatives as they are continual. Besides, there must be a defined start and end date to analyse marketing ROI.
As a result, company executives frequently choose just one method for performance management and planning. Without a robust strategy in hand, businesses tend to only calculate their marketing budgets mostly depending on the previous year’s budget or on which business line had a recent successful quarter. A company’s choice of analytics options should be supported by its broader strategy. In order to improve MROI, organisations need to evaluate factors that actually drive sales from which channel their audience is interacting. Implementing the best marketing analytics solution is the best way forward.
Achieve higher ROI with PredictiVu’s marketing analytics
With PredictiVu’s marketing analytics service, marketers can achieve higher ROI by knowing what is effective in promoting conversions, brand awareness, or both. PredictiVu ensures customers witness more individualised, targeted ads that respond to their unique needs and interests.
Our approach to marketing analytics
PredictiVu assists businesses in comprehending the issue they are attempting to resolve or insight they are trying to glean. Creating a set of congruous benchmarks and using predictive analytics can help businesses plan successful campaign scenarios. PredictiVu assists businesses in accessing their present capabilities to identify their program’s weak points and help them strengthen it. The deployment of the marketing analytics tool is the final step, which gives companies a 360-degree view of their campaigns to make sure they are selecting the most effective strategy for moving clients along the sales funnel.