Media & Trade Spend Optimisation

Improve forecast accuracy with media and
trade spend optimisation

Every company considers digital marketing and optimisation as crucial strategies to increase sales. Due to fierce competition in social media and search engine networks, companies bid on media space to increase traffic to their websites. Companies that rely only on digital marketing to generate website sales or leads typically find it an expensive proposition, especially if the ratio of traffic to sales is low.
As a result, companies often hire digital marketing agencies and provide a specific budget to them to increase website traffic. These agencies generate a higher-than-expected number of visitors with lower sales for the businesses they work for. This happens since most companies struggle to create the appropriate return on trade and media marketing investments because their promotion plans do not strike the right balance between revenues and expenses.
To resolve this issue and achieve the best outcomes, companies must acquire insights from each campaign, learn from them, and enhance their trade and media marketing strategy.

Optimise media and trade spend with
PredictiVu and enhance sales

Media and trade spend optimisation assists companies in determining which marketing channels, touchpoints, and initiatives generate the greatest value for a brand. Marketers can then direct their media spends towards these high-value initiatives, enabling more competent, economical marketing that generates leads at the lowest possible cost. Knowing this, marketers who properly optimise their media spend stand to gain significantly.
PredictiVu’s advanced media and trade spend optimisation solutions help companies in establishing a sales baseline based on historical performance data and developing optimal promotions. We enable companies to evaluate volume uplift, historical promotion ROI, redemption rate and other KPIs utilising cost factors and sell-through data, and to create appropriate goals for expected conversions, spending and revenue generation. Media and trade spend optimisation helps companies to:
  • Regulate and control pricing decisions across categories
  • Automate the optimisation process
  • Gain a better understanding of customer purchasing habits and price preferences
  • Accurately capture existing business constraints and provide optimal promotion plans
  • Better manage trade spending
media-trade

Case Studies

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Case Study 1

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Case Study 2

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Case Study 3

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Retail Industry Recognition/Award

  • Award 1

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  • Award 2

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  • Award 2

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  • Award 2

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