Customers today demand high degrees of personalisation at every single touchpoint and retailers want to meet or exceed their expectations. They want to provide customers with a more personalised targeted experience, and in turn, significantly increase revenue generated from their marketing efforts. However, given the variety of product options most retailers have to offer, delivering an experience relevant to each user is often extremely challenging.
Hyper-personalisation can significantly increase sales when done correctly. It allows retailers to design a one-of-a-kind client experience that boosts growth, delivers higher returns on investment and long-term customer value.
