Media and trade spend optimisation assists companies in determining which marketing channels, touchpoints, and initiatives generate the greatest value for a brand. Marketers can then direct their media spends towards these high-value initiatives, enabling more competent, economical marketing that generates leads at the lowest possible cost. Knowing this, marketers who properly optimise their media spend stand to gain significantly.
PredictiVu’s advanced media and trade spend optimisation solutions help companies in establishing a sales baseline based on historical performance data and developing optimal promotions. We enable companies to evaluate volume uplift, historical promotion ROI, redemption rate and other KPIs utilising cost factors and sell-through data, and to create appropriate goals for expected conversions, spending and revenue generation. Media and trade spend optimisation helps companies to:
- Regulate and control pricing decisions across categories
- Automate the optimisation process
- Gain a better understanding of customer purchasing habits and price preferences
- Accurately capture existing business constraints and provide optimal promotion plans
- Better manage trade spending
