Studying consumer behaviour plays an important role in understanding the buying behaviour of consumers. Some retail businesses are still finding it difficult to bring back consumers to offline stores. Consumers on the other hand prefer simpler and more convenient options than stepping out of their comfort zones. Retailers must there fore know how to act according to the changing consumer preferences. They should know what and how to deliver what their customers expect, and hence have access to valuable data insights. This is where analytics comes into the picture. Retail businesses must understand how to handle disruptions in supply chain management and accordingly plan for more stream lined inventory and logistics.