How can you connect business strategy with social media?

Lloyd Mathias, a member of the Strategic Advisory Board at PredictiVu recently wrote an interesting piece on how you can connect business strategy with social media. The article talks about how marketers and brands need to be conversational and connected while continuing to be credible on social media platforms and how the leadership also needs to get more involved. ‘When your customers – especially millennials – are on social media for over 2 hours and 38 minutes every day, you cannot ignore the medium.’

PredictiVu’s data analytics tool not only gives a deep insight into how brands are doing on the ground but it can also help to pull in data insights from the social media universe that collectively give more meaningful and real time analysis of how that brand is being perceived amongst it’s target audience

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