Little did the world foresee the extent of imbalance the shortage of semiconductors would cause across industries. Nearly two years after the pandemic struck, companies witness the harshest last quarters … Continue reading“CHIP OF THE HOUR”: THE SHORTAGE OF SEMICONDUCTORS, ITS IMPACT ON INDUSTRIES WORLDWIDE, AND THE ROAD AHEAD
INTRODUCTIONCovid-19 has contracted global economies in its wake. With no sign of abating any time soon, experts continue to analyze the role of individual countries and their contribution to the … Continue readingCHINA’S ROLE IN THE DISRUPTION OF TRADE AND WHAT THAT MEANS FOR INDIA
On 18th June 2021, OPPO announced its merger with OnePlus; both Chinese brands that have their segment strongholds in India. With deeper integration on the R&D and operational front, they … Continue readingOPPO + OnePlus: Will this be a merger that has something for everyone?
In continuation with our promise to address some of the challenges of modern marketers, PredictiVu has released the final part of its MBO Smartphone India Overview Report for 2021. While … Continue readingFemale buyers an opportunity segment for MBOs: PredictiVu MBO report
Download the full report here In our endeavour to bring the best of traditional research rigor along with advancement in AI/ ML and digital technologies to address some of the … Continue readingUnveiling the Multi Brand Outlets (MBOs): Smartphone India Overview by PredictiVu
The coronavirus pandemic has adversely affected India’s brick-and-mortar retail counters, as consumers perforce procure online. Traditional offline retailers and smartphone brands are fighting back by reinventing their strategies. The Covid … Continue readingOffline Smartphone Retailing – Beyond COVID-19
Top smartphone brands relied on consumer behaviour patterns to launch feature-rich, performance-optimised phones at attractive price points 2020 was a disruptive year for brands and marketers, as it challenged them … Continue readingGetting Your Product Launch Right – Despite the Pandemic
The pandemic has accelerated digital adoption across the world. Reports suggest that in the US consumers spent 44% more on online shopping in 2020 as compared to 2019. A survey … Continue readingFrom pop up stores, to store on wheels, and foraying into Tier-2 and Tier-3 towns, mobile players in India are finding new ways to chart retail growth.
Can digital content and advertisement alone deliver offline sales in muti-brand retail channel? Marketing and advertising work – it’s just a question of how much and where it goes. Let’s … Continue readingMore Digital Content Doesn’t Mean More Offline Sales: Reality Data Check