Unveiling the Multi Brand Outlets (MBOs): Smartphone India Overview by PredictiVu
Download the full report here In our endeavour to bring the best of traditional research rigor along with advancement in AI/ ML and digital technologies to address some of the…
Offline Smartphone Retailing – Beyond COVID-19
The coronavirus pandemic has adversely affected India’s brick-and-mortar retail counters, as consumers perforce procure online. Traditional offline retailers and smartphone brands are fighting back by reinventing their strategies. The Covid…
Getting Your Product Launch Right – Despite the Pandemic
Top smartphone brands relied on consumer behaviour patterns to launch feature-rich, performance-optimised phones at attractive price points 2020 was a disruptive year for brands and marketers, as it challenged them…
From pop up stores, to store on wheels, and foraying into Tier-2 and Tier-3 towns, mobile players in India are finding new ways to chart retail growth.
The pandemic has accelerated digital adoption across the world. Reports suggest that in the US consumers spent 44% more on online shopping in 2020 as compared to 2019. A survey…