THE PLI SCHEME AND WHAT IT MEANS FOR INDIAN SMARTPHONE MANUFACTURERS
The Government of India (GoI) announced an outlay of INR 1.97 lakh crores for Production Linked Incentive (PLI) Schemes in 2020 across 13 key sectors. This move was envisioned to…
Quarter 3 – Jul- Sept, 2021 MBO Report
The smartphone market share for MBO in the top 50 cities increased 17% by volume and 21% value during Q3. This is a sign that competition has been getting fierce,…
“CHIP OF THE HOUR”: THE SHORTAGE OF SEMICONDUCTORS, ITS IMPACT ON INDUSTRIES WORLDWIDE, AND THE ROAD AHEAD
Little did the world foresee the extent of imbalance the shortage of semiconductors would cause across industries. Nearly two years after the pandemic struck, companies witness the harshest last quarters…
CHINA’S ROLE IN THE DISRUPTION OF TRADE AND WHAT THAT MEANS FOR INDIA
INTRODUCTIONCovid-19 has contracted global economies in its wake. With no sign of abating any time soon, experts continue to analyze the role of individual countries and their contribution to the…
OPPO + OnePlus: Will this be a merger that has something for everyone?
On 18th June 2021, OPPO announced its merger with OnePlus; both Chinese brands that have their segment strongholds in India. With deeper integration on the R&D and operational front, they…
Will JioPhone take India’s telecom sector to the Next level?
Having already gained a strong foothold in the country with their previously launched and hugely successful device – JioPhone; along with competitive data plans, Reliance Industries has brought to India…
Realizing The Promise Of 5G in India
PredictiVu’s survey shows huge pent-up demand for 5G as consumers see it to be a gamechanger in the new normal. 10X faster downloads, ultra-low latency, connected cars, and smart buildings…
Female buyers an opportunity segment for MBOs: PredictiVu MBO report
In continuation with our promise to address some of the challenges of modern marketers, PredictiVu has released the final part of its MBO Smartphone India Overview Report for 2021. While…
Unveiling the Multi Brand Outlets (MBOs): Smartphone India Overview by PredictiVu
Download the full report here In our endeavour to bring the best of traditional research rigor along with advancement in AI/ ML and digital technologies to address some of the…
Offline Smartphone Retailing – Beyond COVID-19
The coronavirus pandemic has adversely affected India’s brick-and-mortar retail counters, as consumers perforce procure online. Traditional offline retailers and smartphone brands are fighting back by reinventing their strategies. The Covid…
Getting Your Product Launch Right – Despite the Pandemic
Top smartphone brands relied on consumer behaviour patterns to launch feature-rich, performance-optimised phones at attractive price points 2020 was a disruptive year for brands and marketers, as it challenged them…
From pop up stores, to store on wheels, and foraying into Tier-2 and Tier-3 towns, mobile players in India are finding new ways to chart retail growth.
The pandemic has accelerated digital adoption across the world. Reports suggest that in the US consumers spent 44% more on online shopping in 2020 as compared to 2019. A survey…
More Digital Content Doesn’t Mean More Offline Sales: Reality Data Check
Can digital content and advertisement alone deliver offline sales in muti-brand retail channel? Marketing and advertising work – it’s just a question of how much and where it goes. Let’s…