On 18th June 2021, OPPO announced its merger with OnePlus; both Chinese brands that have their segment strongholds in India. With deeper integration on the R&D and operational front, they … Continue readingOPPO + OnePlus: Will this be a merger that has something for everyone?
The coronavirus pandemic has adversely affected India’s brick-and-mortar retail counters, as consumers perforce procure online. Traditional offline retailers and smartphone brands are fighting back by reinventing their strategies. The Covid … Continue readingOffline Smartphone Retailing – Beyond COVID-19
The pandemic has accelerated digital adoption across the world. Reports suggest that in the US consumers spent 44% more on online shopping in 2020 as compared to 2019. A survey … Continue readingFrom pop up stores, to store on wheels, and foraying into Tier-2 and Tier-3 towns, mobile players in India are finding new ways to chart retail growth.