Can digital content and advertisement alone deliver offline sales in muti-brand retail channel? Marketing and advertising work – it’s just a question of how much and where it goes. Let’s … Continue readingMore Digital Content Doesn’t Mean More Offline Sales: Reality Data Check
Jessie Paul is the Founder and CEO of Paul Writer, a firm she founded in early 2010 to raise the bar for marketing in India. Previously, as Chief Marketing Officer of Wipro’s IT business and as Global Brand Manager at Infosys, Jessie has been recognized for her contribution towards putting the Indian IT industry on the global map. With over 18 years in services marketing, including a stint with Ogilvy & Mather Advertising, Jessie is considered an expert in brand globalization and has been named one of the most influential business women in the Indian IT industry.